Consumer Insights Manager
Job Summary
Strategically focused and data-driven, the full-time remote Consumer Insights Manager will design and execute consumer research studies, manage consumer segmentation frameworks, and translate data into actionable insights to inform product innovation and marketing strategies.
Key responsibilities:
- Design and execute quantitative and qualitative consumer research studies, including surveys and focus groups
- Own and evolve the consumer segmentation framework to identify high-value audiences and tailor messaging
- Translate consumer data into actionable insights and strategic recommendations for product, marketing, and sales teams
Required qualifications:
- Bachelor's degree in Marketing, Psychology, Business, Statistics, or a related field (Master's preferred)
- 5+ years of experience in consumer insights, market research, or related roles
- Strong background in qualitative and quantitative research methods
- Proficiency in tools such as SPSS, Qualtrics, Tableau, and Excel
- Experience with brand tracking, segmentation, and shopper journey analysis is a plus
Complete Job Description
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