Consumer Lending Marketing Leader

Job Summary

Partnering with Consumer Lending leadership, the full-time Consumer Product Marketing Strategy Leader will shape and drive growth strategies for Credit Card, Mortgage, Home Equity, and Student Lending, ensuring alignment with business objectives and customer needs while working primarily onsite with some remote flexibility.

Key Responsibilities

• Define growth priorities and marketing strategies across various lending products in collaboration with business leadership
• Lead the development of customer-centric growth plans that enhance acquisition, engagement, and retention across the lending portfolio
• Establish performance metrics and collaborate with cross-functional teams to monitor outcomes and optimize marketing initiatives

Required Qualifications

• 10+ years of experience in marketing, product marketing, or growth strategy, particularly in consumer lending or financial services
• Demonstrated success in developing strategies that drive customer acquisition and profitable growth
• Proven ability to influence senior stakeholders and lead cross-functional initiatives effectively
• Strong expertise in customer-centric marketing, segmentation, and lifecycle management
• Bachelor's Degree in Marketing or a related field