Consumer Marketing Manager

Job Summary

Owning end-user engagement across various channels, the full-time remote Consumer Marketing Manager will manage consumer marketing campaigns, collaborate with product teams on go-to-market strategies, and optimize lifecycle marketing programs to enhance user retention and engagement.

Key responsibilities

• Own regular engagement with end users through email, direct mail, and other lifecycle channels
• Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
• Build and manage lifecycle/email marketing programs, focusing on onboarding, activation, retention, and re-engagement

Required qualifications

• 5-8 years of consumer or product marketing experience, preferably in fintech or financial services
• Proven experience planning and executing multi-channel marketing campaigns
• Strong analytical skills with the ability to define metrics and report on performance
• Experience with direct mail or offline marketing channels is a strong plus
• Comfortable working cross-functionally with product, growth, and client success teams