Consumer Marketing Strategy Leader
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Job Summary
Driving growth strategies for Consumer Checking, Deposits, and Wealth Management, the full-time Consumer Product Marketing Strategy Leader will partner with business leadership to translate objectives into customer-centric marketing initiatives, while working onsite with some remote flexibility.
Key Responsibilities
- Partner with leadership to define growth priorities and marketing strategies based on customer insights and market trends
- Lead the marketing strategy for Consumer Checking, Deposits, and Wealth Management, focusing on customer acquisition and engagement
- Establish KPIs and measurement frameworks to monitor performance and optimize marketing initiatives across business lines
Required Qualifications
- 10+ years of experience in marketing, product marketing, or growth strategy, preferably in consumer banking or financial services
- Proven track record in developing strategies that drive customer acquisition and retention
- Strong ability to influence senior stakeholders and lead cross-functional initiatives
- Bachelor's Degree in Marketing or a related field
- Expertise in customer-centric marketing and performance measurement
Complete Job Description
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