Consumer Product Marketing Leader

Job Summary

Driving growth strategies for Consumer Checking, Deposits, and Wealth Management, the full-time Consumer Product Marketing Strategy Leader will partner with business leadership to translate objectives into customer-centric marketing strategies, while working across various teams to identify opportunities and ensure alignment with business goals.

Key Responsibilities

• Partner with Consumer Banking and Wealth leadership to define growth priorities and marketing strategies
• Lead marketing strategy for Consumer Checking, Deposits, and Wealth Management businesses, focusing on customer acquisition and engagement
• Establish clear business outcomes and measurement frameworks, collaborating with analytics to monitor performance and optimize strategies

Required Qualifications

• 10+ years of experience in marketing, product marketing, or growth strategy within consumer banking or financial services
• Demonstrated success in developing strategies that drive customer acquisition, engagement, and retention
• Proven ability to influence senior stakeholders and lead cross-functional initiatives
• Bachelor's Degree in Marketing or a related field
• Expertise in customer-centric marketing, segmentation, and performance measurement