Consumer Researcher

Job Summary

Seeking a Freelance Consumer Researcher to work remotely on a contract basis, the role involves independently managing research initiatives to understand customer motivations for buying, selling, and trading pre-owned gear, while collaborating with marketing teams to translate insights into actionable strategies.

Key responsibilities

• Conduct moderated customer interviews to gather insights on motivations, objections, and trust signals related to Used/Trade customers
• Design and execute unmoderated tests on ads and landing pages to identify areas for improvement and user confusion
• Analyze heatmap and click data to provide specific recommendations for enhancing user experience on landing pages

Required qualifications

• 3+ years of consumer or UX research experience
• Proven ability to conduct moderated interviews and derive actionable insights
• Experience with unmoderated testing platforms and heatmap analysis tools
• Strong survey design skills, including writing unbiased questions and analyzing results
• Ability to work independently and manage participant recruitment effectively