Content Marketing Lead
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Job Summary
Experienced marketers will find a full-time remote opportunity as the Content Marketing Lead, responsible for managing email marketing, content creation, public relations, and brand partnerships to enhance the organization's visibility and engagement in the educational sector.
Key responsibilities
- Develop and optimize email marketing flows for various audiences, focusing on conversion rates
- Plan and create content for the RV Blog, LinkedIn, and other channels, collaborating with content experts
- Lead PR initiatives, including commentary on education trends and managing thought leadership opportunities
Required qualifications
- 5+ years of experience in content marketing, branding, or editorial roles, preferably in edtech or subscription-based businesses
- Proficiency in lifecycle email marketing, including tools like Klaviyo, with experience in segmentation and A/B testing
- Strong understanding of SEO and the impact of AI on content discovery
- Demonstrated experience in PR and thought leadership, with a track record of successful media engagement
- Ability to translate expert knowledge into engaging, audience-focused content
Complete Job Description
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