Content Marketing Manager
Job Summary
Seeking a strategic and results-oriented Content Marketing Manager, this full-time remote position will develop and execute a comprehensive content strategy for software products, focusing on driving awareness, engagement, and pipeline growth among technical and business audiences.
Key Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned with business objectives and revenue goals
- Measure and analyze content performance, optimizing strategies based on audience behavior and engagement
- Collaborate with product marketing and subject matter experts to create high-quality content, including blogs, case studies, and solution briefs
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
- 4+ years of B2B content marketing experience, preferably in enterprise software or technology industries
- Proven success in developing content programs that enhance brand awareness and revenue growth
- Strong understanding of content marketing strategy, SEO fundamentals, and customer journey mapping
- Experience with analytics tools and SEO platforms to measure content performance
Complete Job Description
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