Content Marketing Manager

Job Summary

To support the next generation of content marketing, the remote full-time Content Marketing Manager will own and evolve a thought leadership webinar program, utilizing Goldcast to create high-value content that engages priority buyer audiences throughout their journey.

Key responsibilities

• Own and manage the thought leadership webinar program, including topic development, execution, and performance analysis
• Repurpose content from webinars and other sources into various formats, leveraging AI for enhanced content creation and personalization
• Develop and execute content strategies for email nurture programs aligned with buyer personas and stages of the buying journey

Required qualifications

• 5+ years of B2B content marketing experience, preferably in technology or professional services
• Proven experience in developing and managing webinar and thought leadership programs
• Strong editorial and storytelling skills with the ability to create compelling executive-level content
• Experience with email nurture content and demand generation or ABM programs
• Hands-on experience with webinar platforms, with Goldcast experience strongly preferred