Content Marketing Manager

Job Summary

Specializing in marketing for complex, engineering-driven industrial sectors, the full-time remote Content Marketing Manager will create compelling narratives and category-defining content to drive awareness, pipeline, and product adoption while managing relationships with freelance writers and cross-functional teams.

Key responsibilities

• Manage content creation across various formats including blogs, articles, and webinars aligned with product capabilities and audience segments
• Develop executive thought leadership programs and collaborate with subject matter experts to produce high-value content assets
• Track and report on content performance metrics while optimizing strategies based on data-driven insights

Required qualifications

• 4+ years of B2B content marketing experience, with at least 2 years focused on industrial or engineering-driven audiences
• Exceptional writing and storytelling skills to simplify complex technical topics for executive audiences
• Strong understanding of SEO fundamentals and experience in driving measurable organic growth
• Proven ability to collaborate effectively with subject matter experts to deliver high-quality content on schedule
• Familiarity with modern data platforms and concepts related to industrial software and engineering technology