Creative Copywriting Director

Job Summary

Leading the creative vision for HOKA's global brand voice, the full-time remote Creative Copywriting Director will define and evolve brand narratives, oversee a high-performing team of writers, and collaborate with cross-functional partners to ensure cohesive storytelling across all consumer touchpoints.

Key responsibilities

• Define and evolve HOKA's global brand voice and product storytelling for campaigns and key brand experiences
• Lead and develop a team of writers, setting goals and fostering an inclusive, collaborative culture
• Translate global brand strategies into multi-year editorial plans while guiding integrated storytelling across various platforms

Required qualifications

• Bachelor's degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field
• 10+ years of experience in advertising, brand marketing, or editorial roles, preferably within the sport or lifestyle sectors
• Significant experience leading a Copy or Editorial function within a complex, global organization
• Strong portfolio demonstrating strategic insight and culturally relevant storytelling across global consumer touchpoints
• Practical understanding of integrating AI into creative workflows to enhance ideation and quality