Creative Director, Copy

Job Summary

Leading the voice of the brand, the remote Creative Director, Copy will manage Twin's written content for diverse audiences, oversee a growing writing team, and ensure consistency in brand messaging across all platforms.

Key responsibilities

• Own and evolve Twin's voice and tone for various audiences, maintaining the Voice & Language Guide
• Lead, mentor, and develop copywriters to enhance their judgment and independent decision-making
• Oversee the content calendar and apply structured editorial plans to ensure cohesive messaging across all channels

Required qualifications

• 7+ years in copywriting or content strategy, with experience in healthcare or regulated environments
• A portfolio demonstrating a range of consumer and B2B/executive writing
• Proven ability to translate brand strategy into actionable guidelines for a team
• Experience collaborating cross-functionally with various teams on regulated content
• Strong leadership skills with a background in mentoring writers at different levels