Creative Lead

Job Summary

To lead a transformative creative vision, the full-time hybrid Creative Lead will serve as the primary storyteller and aesthetic compass, managing brand narrative and performance creative while collaborating closely with the Growth Marketing team to drive community growth and business results.

Key Responsibilities

• Direct brand visual identity and narrative across all consumer and digital touchpoints, ensuring alignment with the company's core message of whole-body fitness
• Architect and manage a high-velocity creative testing pipeline, producing modular assets for performance marketing campaigns across various platforms
• Create intuitive marketing toolkits and digital asset libraries for franchise owners, ensuring ease of use and alignment with brand standards

Required Qualifications

• 6-8+ years of hands-on art direction and creative production experience, including at least 2+ years in a managerial role
• Experience in iterative creative testing and conversion design, particularly in partnership with performance marketers
• Proficiency in directing on-figure apparel shoots and translating retail products into compelling digital assets
• Strong ability to design user-friendly tools for non-designers within a franchise network
• Expert proficiency in Figma and Adobe Creative Cloud applications