Creative Principal

Job Summary

To elevate the brand's presence, the remote Brand and Marketing Creative Principal will manage production, direct creative projects, and integrate AI into the creative process while ensuring high-quality visual and written content that reflects the Pacaso identity.

Key responsibilities

• Plan and execute photo and video shoots, including managing crews and editing content for various platforms
• Oversee the owner testimonial program, guiding the creation of compelling stories across multiple formats
• Develop and maintain the brand's design system and collaborate with various teams to ensure cohesive marketing materials

Required qualifications

• Seven or more years of experience in brand, design, and creative roles, with at least two years in a leadership position
• A strong portfolio showcasing premium work across identity, digital, print, and video campaigns
• Experience in integrating AI tools into creative workflows
• Proven ability to manage production budgets and vendor relationships effectively
• Strong understanding of marketing design systems and creative testing methodologies