Creative Strategist

Job Summary

Experienced in direct response creative strategy, the full-time remote Creative Strategist will own the creative direction for a health and supplement brand, producing multiple briefs weekly, conducting market research, and collaborating closely with junior strategists and editors to enhance ad performance.

Key responsibilities

• Own creative strategy including ideation, market research, and ad account analysis
• Produce 15 briefs per week across various product lines and funnels
• Lead daily research to identify fresh creative angles and review briefs from junior strategists

Required qualifications

• 4+ years of experience in direct response creative strategy, specifically in health, wellness, or supplements
• Proven track record of producing an ad that exceeded $100k in spend in a single month
• Fluency in Meta Ads Manager and familiarity with key performance metrics
• Experience using research tools such as GetHooked, AdSpy, and the Meta Ads Library
• Background in video and direct response, with experience managing junior strategists