Creative Strategist

Job Summary

To support a growing telehealth startup, the part-time Fractional Creative Strategist will develop and refine creative strategies for paid acquisition channels, analyze performance data, and provide actionable insights to enhance customer acquisition efforts in a remote setting.

Key responsibilities

• Develop and continuously refine performance creative strategies across various paid acquisition channels
• Analyze creative performance metrics and implement structured testing frameworks to optimize campaigns
• Research competitors and consumer insights to inform and enhance creative concepts and messaging

Required qualifications

• Proven experience in creative strategy, performance marketing, or direct-response advertising
• Strong track record of developing creative that drives measurable customer acquisition results
• Deep understanding of DTC and performance advertising, particularly on Meta and other major platforms
• Ability to interpret performance data and translate it into actionable creative decisions
• Experience developing structured creative testing frameworks and familiarity with various performance creative formats