Creative Strategist
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Job Summary
Leading creative strategy for high-volume direct-response ads, the full-time remote Creative Strategist will optimize campaigns across Meta, TikTok, YouTube, and Google, focusing on performance-driven storytelling and data analysis.
Key responsibilities
- Own the strategy and iteration of direct-response ads, ensuring optimization for performance
- Analyze creative KPIs to identify successful elements and iterate quickly
- Design and execute A/B testing plans for creatives, collaborating with cross-functional teams to ensure seamless production
Required qualifications
- 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising
- Proven track record in crafting high-converting video ads and UGC content
- Strong understanding of sales psychology and persuasive copywriting
- Hands-on experience with A/B testing and funnel optimization
- Fluent in English (B2+ minimum)
Complete Job Description
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