Creative Strategist
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Job Summary
Owning the creative strategy for paid social, the full-time Senior Creative Strategist will manage the weekly creative testing roadmap, write scripts, direct ad production, and analyze performance data, with a hybrid work arrangement based in Santa Ana, CA or fully remote within the US for Pacific time hours.
Key responsibilities
- Build and run the weekly creative testing roadmap, including angles, hooks, formats, and personas
- Direct editors, designers, and copywriters, providing briefs and feedback for ad production
- Analyze creative performance data to inform future strategies and initiatives across multiple channels
Required qualifications
- 5+ years of experience in performance creative strategy for DTC brands or performance agencies, primarily using Meta
- Proven ability to write ad scripts and direct static ads from day one
- Track record of successful Meta ads with demonstrable performance metrics (e.g., CPA, ROAS)
- Experience managing projects end-to-end with multiple contributors
- Native-level fluency in US consumer culture and comfort with Meta Ads Manager
Complete Job Description
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