Creative Strategist for Paid Social

Job Summary

To develop and scale direct-response advertising across paid social for home categories, the full-time remote Creative Strategist for Paid Social will manage the creation of innovative concepts, optimize existing creative, and direct talent while collaborating with various teams to ensure alignment with business goals.

Key responsibilities:

• Deliver at least 2 new concepts weekly, including research, hooks, scripts, and visual direction
• Optimize existing creative using performance data to iterate on successful concepts and retire underperforming ones
• Own the creative process from idea generation to final delivery, directing talent and providing constructive feedback

Required qualifications:

• 3+ years of experience in direct-response creative strategy for paid social
• A portfolio showcasing 3-5 direct-response examples with measurable results
• Strong understanding of direct-response fundamentals, including hooks and consumer psychology
• Exceptional copywriting skills across various formats and audiences
• Experience directing talent and UGC creators, both in-person and remotely