Creative Strategist for Paid Social

Job Summary

Combining creative strategy, design, and production, the full-time Creative Strategist for Paid Social will write briefs, create finished ads for Meta and TikTok, and collaborate with Growth Strategists in a fully remote environment.

Key responsibilities

• Write briefs covering angles, personas, and formats, and produce ads from concept to finished asset
• Conduct content gap analysis and develop customer personas and message maps using insights from reviews and ad comments
• Present creative work on client calls and manage monthly output against media plans while maintaining project scope

Required qualifications

• 2 to 5 years of experience creating paid social content for DTC brands, with a strong portfolio of static, video, and UGC edits
• Proficient in Figma or Adobe CC and familiar with video editing tools
• Experience using Meta Ads Manager and creative analytics tools like Motion
• Familiarity with AI tools for image, video, and copy production, with a focus on quality control
• Bonus: Experience in Klaviyo email design, landing page builds, and UGC creator sourcing