Creative Strategist, Growth Marketing

Job Summary

Seeking an innovative Creative Strategist, Growth Marketing, the full-time remote position will develop impactful creatives to drive global customer growth, scale performance marketing spend, and shape Tala's positioning in the FinTech category.

Key responsibilities

• Own the LATAM creative roadmap, researching and pitching new concepts while refining paid media, ASO, and partner creative
• Collaborate with Growth Marketers on testing schedules, analyzing performance metrics, and sharing actionable insights
• Manage creative production timelines, contractor assignments, and budget tracking to ensure successful project execution

Required qualifications

• 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team
• Proven track record of developing creatives that achieve successful performance marketing results
• Fluent in Spanish and English, with the ability to write natural Spanish copy
• Experience managing freelance or contractor creative production, timelines, and budgets
• Proficiency in project management tools (e.g., Jira) and marketing analytics platforms (e.g., Google Analytics, Adjust)