Creative Strategist, Paid Social

Job Summary

To develop and scale direct-response advertising across paid social for consumer health categories, the remote Creative Strategist, Paid Social will manage the entire creative process from concept to execution, collaborating with various teams and utilizing performance data to optimize campaigns.

Key responsibilities:

• Deliver at least 2 new creative concepts weekly, including strategic angles, scripts, and visual direction
• Optimize existing creative based on performance data, creating iterations and retiring ineffective content
• Research audiences and cultural trends to inform new creative angles and write compelling scripts and ad copy

Required qualifications:

• 3+ years of experience in direct-response creative strategy for paid social
• A portfolio showcasing 3-5 direct-response examples with measurable results
• Strong understanding of direct-response fundamentals, including hooks and consumer psychology
• Exceptional copywriting skills across various formats and audiences
• Experience directing talent and UGC creators, both in-person and remotely