Creative Strategy Lead

Job Summary

Transforming cultural insights into impactful creative briefs, the full-time remote Creative Strategy Lead will develop and refine creative strategies across multiple platforms, guiding freelance strategists and collaborating closely with brand and growth marketing teams.

Key responsibilities

• Translate brand and marketing briefs into sharp creative briefs that enhance creative output
• Develop creative strategies for new platforms and initiatives, partnering with channel leads to ensure cohesive media plans
• Provide cultural insights and audience analysis to inform both brand and performance creative strategies

Required qualifications

• 10+ years of experience in creative strategy within an agency, consumer brand, or media/entertainment industry
• Proven ability to write clear and effective creative briefs that drive results
• Strong understanding of metrics and creative testing, bridging brand and performance objectives
• Experience with strategy across various formats and channels, including CTV and audio
• Background in live entertainment, sports, music, or ticketing is preferred