Creative Strategy Lead

Job Summary

Experienced strategists will find a full-time remote opportunity as a Senior Creative Strategy Lead, responsible for developing and scaling acquisition creative across multiple products while managing customer insights, crafting persuasive messaging, and collaborating with cross-functional teams to drive profitable growth.

Key responsibilities

• Establish a research foundation for customer understanding and translate insights into actionable creative opportunities
• Identify and test new customer segments and creative angles to expand acquisition growth
• Develop visual formats and executions that effectively communicate customer insights and enhance ad performance

Required qualifications

• Demonstrated success in developing performance creative strategy for DTC or ecommerce brands
• Hands-on experience conducting customer research and understanding motivations and beliefs
• Experience directing writers and collaborating with creative teams across multiple products
• Strong commercial judgment linking creative performance to business results and CAC
• Proficiency in developing and evaluating Meta acquisition creative at significant spend levels