Creative Strategy Manager

Job Summary

Leading the strategic creative direction for high-impact marketing campaigns, the full-time Manager, Creative Strategy will manage a team to translate business priorities and customer insights into compelling narratives and creative assets across various media channels, operating in a remote environment.

Key Responsibilities

• Serve as a lead partner to Marketing Strategy and Demand Generation teams, developing scalable campaign frameworks and messaging strategies
• Oversee the creative and messaging strategy for integrated campaigns, ensuring consistency and optimizing performance across channels
• Manage creative production budgets and lead structured testing to enhance campaign effectiveness and drive customer engagement

Required Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field
• 10+ years of experience in marketing, creative strategy, or campaign development, preferably in performance marketing
• Demonstrated experience in developing integrated creative strategies across various direct response channels
• Proven ability to lead creative teams and manage agency partners through campaign development and execution
• Strong expertise in creative and messaging strategy, including value proposition development and conversion-focused communications