Creative Strategy Manager

Job Summary

Driving the creative strategy for a new DTC (peri)menopause program, the full-time remote Manager, Performance Creative Strategy will own the creative lifecycle, from patient insights and trend research to content creation and performance analysis, while managing production workflows and external partners.

Key responsibilities

• Mine qualitative and quantitative data to develop insights that inform high-converting messaging and creative angles
• Spot emerging creative formats and ad trends across various platforms, generating innovative concepts for campaigns
• Build and manage a streamlined project management system for creative assets, ensuring efficient production timelines and workflows

Required qualifications

• 4+ years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand or healthtech company
• Proven track record of building efficient creative production workflows and managing external partners/agencies
• Strong understanding of performance metrics and ability to translate insights into compelling ad messaging
• Experience tracking successful ad structures and adapting them to brand needs
• Ability to balance speed to market with high-quality output in creative production