Creative Strategy Manager

Job Summary

Leading the performance creative strategy for all markets, the full-time Manager, Global Performance Creative will own the creative strategy and testing roadmap, transform performance insights into actionable briefs, and manage a Creative Strategist while collaborating with production partners and internal teams in a hybrid work environment.

Key responsibilities

• Own the creative strategy and testing roadmap by establishing a hypothesis-driven approach for various programs and audiences
• Transform performance data into sharp briefs and scripts for video and static ads
• Manage the test-and-learn loop by launching ad variants, analyzing results, and optimizing based on performance metrics

Required qualifications

• 6+ years of experience in performance creative, creative strategy, or direct response with accountability for KPIs
• Proven portfolio showcasing paid social briefs and the results they generated
• Hands-on experience with Meta Ads Manager and creative analytics tools
• Experience in directing production partners and managing or mentoring strategists
• Track record of utilizing AI tools to enhance research, briefing, or production processes