Creator Marketing Director

Job Summary

To develop creator marketing as a key brand-building and growth engine, the full-time remote Creator Marketing Director will own the overall strategy, manage relationships with creators, and oversee various marketing initiatives including affiliate partnerships and content creation.

Key responsibilities

• Own the creator marketing strategy, roadmap, and budget while collaborating with internal teams and external partners
• Identify, recruit, and nurture a diverse network of aligned creators through an effective CRM system
• Measure the impact of the creator ecosystem on brand discovery, revenue, and content performance, providing monthly updates on KPIs

Required qualifications

• 5-7+ years of experience in creator/influencer marketing or related consumer marketing roles
• Proven track record of building dynamic marketing programs rather than simply administering them
• Strong understanding of affiliate economics, paid partnerships, and performance marketing
• Experience in developing long-term relationships with creators and negotiating partnerships
• Ability to analyze data and apply good judgment in decision-making processes