CRM Email Marketing Specialist

Job Summary

To support customer retention and lifecycle engagement, the full-time CRM Email Marketing Specialist will execute targeted email campaigns using CRM data, manage customer lists, and analyze performance metrics in a fully remote environment.

Key responsibilities

• Plan and execute segmented email campaigns based on customer behavior and lifecycle stages
• Maintain and update customer lists to ensure data hygiene and accurate segmentation
• Analyze email performance and provide insights to enhance targeting and engagement strategies

Required qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing
• Experience with CRM platforms such as Salesforce or HubSpot
• Understanding of customer lifecycle stages and their impact on retention goals
• Strong organizational skills for managing campaign schedules and audience segments
• Analytical skills for interpreting email performance data