CRM Email Marketing Specialist

Job Summary

To support customer retention and lifecycle engagement, the full-time CRM Email Marketing Specialist will execute targeted, data-driven email programs remotely, utilizing CRM data and segmentation tools to enhance customer relationships and drive measurable outcomes.

Key responsibilities

• Plan and execute segmented email campaigns based on customer behavior and lifecycle stage
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation
• Analyze CRM email performance and provide insights to improve targeting and engagement

Required qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing
• Experience with CRM platforms such as Salesforce or HubSpot
• Understanding of customer lifecycle stages and their impact on retention and expansion
• Strong organizational skills to manage campaign schedules and multiple audience segments
• Analytical skills to interpret email performance data and refine strategies