CRM Lifecycle Manager

Job Summary

Owning the CRM calendar and managing customer communications, the full-time CRM Lifecycle Manager will develop and deploy campaigns across email, push, SMS, and in-app channels while analyzing performance to enhance engagement and retention in a hybrid work environment.

Key responsibilities

• Shape and manage the CRM calendar, balancing business requests and customer engagement across multiple segments
• Build and deploy campaigns using a marketing automation platform, coordinating creative assets and managing approvals
• Analyze campaign performance and present insights to stakeholders, while collaborating with cross-functional teams to ensure integrated customer experiences

Required qualifications

• 4-6+ years of experience in email marketing, CRM, or lifecycle marketing, preferably in a DTC or consumer app environment
• Hands-on experience with a marketing automation platform, such as Iterable, including troubleshooting and building automated lifecycle flows
• Proven track record of managing a full CRM calendar across various user segments
• Strong analytical skills with the ability to set KPIs and turn results into actionable insights
• Basic knowledge of HTML and CSS for troubleshooting email issues