CRM Marketing Manager
Job Summary
Owning the CRM strategy and execution, the full-time CRM Marketing Manager will drive B2B, B2C, and B2E initiatives across the US and Europe, focusing on campaign performance, automation, and user experience improvements in a remote capacity.
Key responsibilities
- Build and execute CRM strategy for the US and EU markets
- Own CRM KPIs, reporting, and performance improvements
- Launch and optimize campaigns across various CRM channels
Required qualifications
- 3+ years of experience in CRM marketing, including B2C and B2B
- Hands-on experience with CRM and CDP platforms like HubSpot and Bloomreach
- Strong understanding of lifecycle campaigns and customer journeys
- Experience with A/B testing methodology and data-driven decision-making
- Upper-Intermediate English or higher; HTML knowledge is a plus
Complete Job Description
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