CRM Marketing Manager

Job Summary

Seeking a passionate CRM Marketing Manager to work remotely in a full-time capacity, responsible for managing and executing large-scale CRM campaigns, optimizing marketing strategies through data insights, and collaborating with cross-functional teams to enhance fan engagement.

Key Responsibilities:

• Drive product, contact, and creative strategies to develop and implement CRM campaigns using machine learning and personalized content
• Manage the marketing campaign process from submission to deployment, focusing on outbound channels such as email and SMS
• Design and implement A/B tests to improve fan strategies and optimize lifecycle CRM campaigns for increased fan lifetime value

Required Qualifications:

• Bachelor's degree with at least 4 years of CRM Marketing or Marketing Automation experience
• Experience with Adobe platforms, Email Service Providers, and personalization tools
• Proficiency in HTML editing and a strong understanding of channel KPIs and A/B testing
• Experience with metrics and reporting, along with proficiency in Photoshop
• Ability to manage projects and collaborate effectively in a fast-paced environment