CRM Marketing Manager
Job Summary
Overseeing a CRM strategy team, the full-time Manager, CRM Marketing will enhance customer relationships and drive engagement through the implementation of complex marketing campaigns while working remotely.
Key responsibilities
- Plan, create, and implement CRM campaigns throughout the customer journey to improve engagement, retention, and loyalty
- Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience
- Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred
- Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles
- Proficiency in CRM platforms such as Braze or Moveable Ink is highly preferred
- Strong understanding of email/in-app/push marketing best practices
- Experience in the Daily Fantasy Sports or gaming industry is preferred
Complete Job Description
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