CRM Operations Manager
Job Summary
To enhance lifecycle marketing initiatives, the full-time remote CRM Operations Manager will manage data infrastructure, optimize the use of Braze for personalized messaging, and support campaign execution while collaborating with cross-functional teams.
Key responsibilities
- Serve as the Braze expert, optimizing segmentation, personalization, and documentation of CRM processes
- Partner with teams to improve data pipelines and manage dynamic content for targeted messaging
- Oversee campaign execution, ensuring timely delivery and adherence to creative and technical standards
Required qualifications
- 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, preferably in consumer tech
- Advanced knowledge of Braze, including Canvas orchestration and personalization techniques
- Proficiency in HTML/CSS and basic JavaScript for email and in-app message development
- Working knowledge of SQL or similar tools for data validation and CRM operations support
- Solid understanding of CRM data structures and the latest AI tools to enhance operational efficiency
Complete Job Description
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