CRM Operations Technical Specialist

Job Summary

To support a growing marketing team, the remote Marketing CRM Operations Technical Specialist will execute and optimize CRM campaigns across various channels, leveraging marketing automation tools and data-driven strategies to enhance customer engagement and lifecycle performance.

Key responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting
• Analyze campaign results and operational metrics to identify and recommend improvements for the CRM program

Required qualifications

• 2+ years of experience in CRM, lifecycle marketing, or marketing automation roles
• Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, or Marketo
• Experience executing campaigns across channels including email, push notifications, and SMS
• Strong analytical skills with experience in campaign reporting and A/B testing
• Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, or a related field preferred