CRM Production Manager

Job Summary

Owning the operational and technical execution of multi-channel CRM campaigns, the full-time CRM Production Manager will manage audience logic, campaign production, and journey architecture while ensuring data integrity and compliance in a remote environment.

Key responsibilities

• Own and execute complex multi-channel CRM campaigns across various platforms, translating business goals into automated customer experiences
• Serve as the subject matter expert for CRM channels, ensuring high standards for QA, personalization, and data integrity
• Continuously improve production workflows and playbooks, documenting best practices and ensuring team adoption

Required qualifications

• 5+ years of hands-on experience in multi-channel CRM production
• Deep understanding of ESP and CDP ecosystems, with experience in platforms like Iterable, Braze, or Hightouch preferred
• Strong knowledge of email governance, compliance, and deliverability best practices
• Proven ability to analyze CRM performance signals and translate insights into actionable strategies
• Experience in building and managing complex customer journeys and workflows across CRM technology stacks