CRM Specialist

Job Summary

Supporting customer journey discovery, the full-time CRM Specialist will facilitate workshops, map customer journeys, and independently query CRM data to identify friction points and recommend improvements, all while working remotely across the U.S. and Canada.

Key Responsibilities

• Facilitate customer journey discovery workshops and interviews to understand client goals and pain points
• Build current and future-state customer journey maps that align with business objectives and customer needs
• Independently explore and analyze CRM data to validate hypotheses and diagnose performance issues

Required Qualifications

• Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field (or equivalent professional experience)
• 3 to 5 years of experience in CRM, lifecycle marketing, or customer experience with hands-on work in a CRM platform
• Experience with Salesforce Marketing Cloud, Adobe Campaign, or Microsoft Dynamics 365
• Ability to independently query and interpret CRM data using SQL or similar tools
• Strong understanding of lifecycle marketing and customer journey mapping