Customer Marketing Director

Job Summary

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, manage product marketing, and oversee sales collateral while working remotely.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead the Sales Collateral and Copywriting teams to deliver effective pitch decks, case studies, and proposals
• Develop upsell and cross-sell campaigns, client events, and advocacy programs with revenue targets in collaboration with Sales and Client Engagement

Required qualifications

• 8+ years of B2B marketing experience, with at least 4 years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in copy management, including briefing and quality control of B2B copy