Customer Marketing Director

Job Summary

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, oversee product marketing, and manage a team to drive growth through upsell and cross-sell campaigns while working remotely.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead the Sales Collateral and Copywriting teams to produce effective marketing materials that support sales efforts
• Develop and implement Customer Marketing and Events strategies, focusing on revenue targets and client engagement initiatives

Required qualifications

• 8+ years of overall B2B marketing experience, with at least 4 years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing copy, including briefing, editing, and quality control