Customer Marketing Manager
Job Summary
To support a growing telehealth company, the full-time Customer Marketing Manager will design and lead customer marketing campaigns, collaborating with Sales and Customer Success teams to enhance customer engagement and drive business growth in a remote environment.
Key responsibilities
- Partner with Customer Success for strategic account planning and identify expansion opportunities
- Develop and execute broad-based customer marketing campaigns to promote best practices and new programs
- Analyze customer data to uncover cross-sell and upsell opportunities, reporting insights to stakeholders
Required qualifications
- 3-5 years of professional experience, with at least 3 years in customer or lifecycle marketing at a B2B company
- Proven experience working with Customer Success or Account Management teams
- Strong command of lifecycle marketing across various channels, including email and events
- Experience using AI for data analysis and content creation
- HubSpot experience preferred; healthcare or health tech experience is a plus
Complete Job Description
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