Customer Marketing Manager

Job Summary

To strengthen customer relationships and support retention efforts, the full-time Customer Marketing Programs Manager will execute customer communications, lifecycle engagement programs, and advocacy initiatives while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Own and execute customer communications, including newsletters, product updates, and success stories
• Develop and manage lifecycle marketing programs to support onboarding, adoption, and retention goals
• Partner with Sales and Customer Success to identify upsell and cross-sell opportunities across offerings

Required qualifications

• Minimum 5 years of experience in B2B customer marketing or related functions
• Bachelor's degree or equivalent practical experience
• Experience building and executing scalable customer marketing programs
• Strong project and program management skills
• Proven ability to create customer case studies and advocacy content