Customer Marketing Manager
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Job Summary
Owning the strategy and execution of customer adoption and retention programs, the full-time remote Customer Marketing Manager will leverage AI tools and cross-functional collaboration to drive measurable outcomes and enhance customer engagement across various channels.
Key responsibilities
- Partner with Customer Success and RevOps to segment the customer base and identify expansion opportunities
- Design and execute multi-channel campaigns that drive feature adoption and product expansion throughout the customer lifecycle
- Lead customer-facing go-to-market strategies for new features and product updates, ensuring effective communication and adoption
Required qualifications
- 5+ years of B2B SaaS marketing experience, with at least 2 years focused on customer marketing or lifecycle marketing
- Demonstrated track record of driving measurable retention and expansion outcomes
- Fluency with AI tools in a marketing context for research, content production, and performance analysis
- Strong command of customer segmentation, lifecycle strategy, and behavioral data
- Proficiency in HubSpot and analytics platforms
Complete Job Description
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