Customer Marketing Manager

Job Summary

Owning the post-sale demand motion, the fully remote Customer Marketing Manager will manage expansion and upsell campaigns, adoption communications, and the reference and advocacy engine for a diverse installed base of over 1,500 brands and one million locations.

Key responsibilities

• Manage the post-sale campaign calendar including cross-sell, upsell, and renewal support, aligned with expansion pipeline targets
• Oversee customer communications such as onboarding sequences, product updates, and lifecycle emails to drive adoption outcomes
• Develop and maintain a reference supply and case study pipeline to support sales-cycle demand and enhance customer advocacy

Required qualifications

• 4+ years of experience in customer marketing, lifecycle marketing, or demand generation with direct ownership of an installed-base
• Proven experience in building and managing a reference or advocacy program, ensuring it remains stocked and current
• Hands-on experience with campaign execution in Pardot or similar platforms, utilizing CRM and product usage data for segmentation
• Demonstrated success in driving expansion pipeline or adoption outcomes, with evidence to support results
• Strong relationship-building skills, comfortable engaging with customers to highlight their results and secure their participation