Customer Marketing Manager
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Job Summary
Owning adoption and retention marketing for the SMB base, the full-time Customer Marketing Manager will manage onboarding strategies, retention programs, and customer communications while working remotely to ensure clients maximize their use of the product and become advocates.
Key responsibilities
- Develop and execute onboarding and adoption strategies through in-app messaging and lifecycle emails
- Create and manage retention programs, including renewal communications and at-risk outreach, in collaboration with Customer Success and Customer Care
- Maintain a customer contact calendar to coordinate marketing touches and gather customer feedback
Required qualifications
- 4+ years of experience in B2B customer marketing, lifecycle marketing, or retention, preferably with SMBs
- Proficiency in marketing automation and in-app messaging tools
- Strong writing skills tailored for non-technical audiences
- Ability to analyze data, including cohort analysis and churn metrics
- A proactive builder mindset with experience in developing new marketing programs
Complete Job Description
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