Data Analyst II

Job Summary

Driving marketing measurement strategies, the full-time remote Data Analyst II will lead experimentation, forecasting, and incrementality testing while collaborating with marketing leaders to define testing priorities and success metrics.

Key responsibilities

• Drive the marketing measurement roadmap, focusing on experimentation and incrementality testing
• Design and run geo holdout tests to measure marketing lift and isolate channel impacts
• Develop forecasting models for marketing performance and budget allocation decisions

Required qualifications

• 5+ years of experience in marketing analytics or media measurement
• Hands-on experience designing and running geo holdout tests or similar methodologies
• Experience building marketing forecasting models
• Deep expertise in experimentation methodology and statistical analysis
• Advanced proficiency in SQL and Python within cloud data environments