Data Analyst, Marketing Attribution

Job Summary

To support growth initiatives, the full-time Data Analyst, Marketing Attribution will manage attribution models, analyze acquisition performance metrics, and collaborate with Growth Marketing to optimize budget allocation and campaign effectiveness in a remote setting.

Key responsibilities

• Own and maintain first-touch and last-touch attribution models, ensuring accurate credit assignment and performance reconciliation
• Build and manage Tableau dashboards for key metrics including CAC, CVR, and LTV:CAC, delivering actionable insights to stakeholders
• Analyze customer acquisition cohorts and funnel performance to inform marketing strategies and budget decisions

Required qualifications

• 4+ years of experience in analytics, with at least 2 years supporting paid acquisition or growth marketing
• Hands-on experience building and defending marketing attribution models, with knowledge of various attribution approaches
• Proficiency in SQL for complex data analysis and experience with cloud data warehouses like Snowflake or Redshift
• Experience with Tableau for creating and maintaining production dashboards used by business teams
• Ability to analyze customer behavior metrics such as retention, churn, and LTV to drive marketing decisions