Database Marketing Operations Analyst

Job Summary

Working remotely on a contract basis, the Database Marketing Operations Analyst will develop and deliver targeted marketing campaign populations for retail direct marketing initiatives, focusing on residential and small business customers while managing multiple campaign projects.

Key responsibilities

• Develops accurate marketing campaign populations targeting residential and small business customers
• Collaborates with marketing teams to interpret campaign objectives and ensure precise audience targeting
• Utilizes SAS and UNIX environments to create and execute campaign population processes

Required qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a quantitative field
• 4+ years of experience in direct marketing or marketing analysis
• Experience using SAS software and working in a UNIX environment
• Thorough understanding of direct marketing and campaign management concepts
• Ability to translate business requirements into accurate campaign populations