Demand Creation Lead
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Job Summary
Leading strategic marketing initiatives, the full-time Demand Creation Lead will drive demand creation across the Feminine Care and Child Care segments on Amazon, integrating various media strategies and collaborating with cross-functional teams to optimize performance.
Key responsibilities:
- Lead cross-functional collaboration to develop and execute holistic demand creation strategies
- Design and optimize marketing programs that integrate retail media and organic levers to enhance demand
- Manage annual marketing strategy and budget, ensuring alignment with brand objectives and performance metrics
Required qualifications:
- 5+ years of experience in consumer promotion, field sales, and marketing
- Experience in the consumer packaged goods (CPG) industry
- Minimum 1+ years of experience in Amazon or performance media with budgets of $10M+
- Proven ability to lead strategic partnerships and collaborative programs
- Strong analytical skills with a focus on data-driven decision-making
Complete Job Description
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