Demand Generation Campaign Manager
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Job Summary
Owning the execution of core demand generation programs, the full-time Demand Generation Campaign Manager will manage paid campaigns, lifecycle email marketing, and event logistics in a remote setting, focusing on optimizing lead volume and quality.
Key responsibilities
- Manage relationships with paid media agencies, overseeing campaign performance and optimizations
- Develop and execute email marketing programs to nurture leads and drive conversions
- Plan and coordinate logistics for events and webinars, ensuring successful execution and follow-up
Required qualifications
- 3-5 years of experience in SaaS B2B demand generation or campaign marketing
- Proven experience managing a paid media agency and understanding campaign performance metrics
- Familiarity with LinkedIn and Google Ads for campaign evaluation
- Experience with email nurture or lifecycle programs in a marketing automation platform
- Strong organizational skills to manage multiple campaigns and events simultaneously
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